Call Tracking enables you to monitor calls from your site and know precisely what marketing activity brought them whether it was from another site, Google or your paid search effort.
So no more will you have to guess how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any company that spends money on advertising across multiple stations. Customers with AdWords possess an intrinsic need to monitor the calls that relate to their key words, to be able to comprehend which keywords deliver call conversions. call tracking solution With no visibility of call conversions, it is simply not possible to work out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most clients are looking to monitor not just PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes in, since it allows you to see your ROI for each of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business enterprise.